Privacy Policy

This privacy policy sets out how we use and protect any information that you give when you use this website. SHM is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.  We fundamentally collect and use the personal data of our users only insofar as this is required for the provision of a functional website and of our contents and services as well as for the implementation of our business purpose. SHM may change this policy from time to time by updating this page. You should check this page from time to time to  inform yourself about the current status.

Who is responsible?

The controller and service provider responsible is the company Style Hunter Milano di Bortone Valeria Maria - VAT n. 04028740167- Legal Office Address: via Nullo 1, 24128 Bergamo, Italy.           

What is personal data?
Personal data is any kind of data/information about an identified or identifiable physical person. In other words, it is any and all information that can be directly or indirectly linked to a person. This could be a name, address, telephone number or even images and IP addresses. When we collect personal information about you in connection with your visit to our SHM website or as part of our services, we make sure that you know what kind of information we collect and why that information is collected.

What information does SHM collect?

When you visit SHM web pages, buy a product in SHM online shop, contact SHM custmer service or communicate with SHM using any of the available channels, SHM collects information to improve our service to you.  

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the list of cookies we collect section.

The data we collect depends on what data is required to be able to provide a specific service. For example, we need name, address, payment information and other contact detials to deliver a product purchased in our online shop.

How SHM uses your personal data

We use your personal information to provide and improve our services, provide you with the best possible service and personalized shopping experience on our website, contact you about your account and our services, provide you customer service, send you promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided and to detect, prevent, mitigate and investigate fraudolent or illegal activities.

Controlling personal information

You have the right to request a copy of the information that we hold about you. If you would like a copy of your personal information please contact us by e-mail at

If your personal information is incorrect or incomplete, we will make an update at your request; you can also ask us to delete or restrict how we use your personal information, but this right is determined by applicable law and may impact your access to or website or our services.You may change your mind at any time by emailing us at

How SHM might share personal information

We may disclose your personal information to third parties. This disclosure may be required for us to provide you access to our services, to comply with our legal obligations, to enforce our contract, to facilitate our marketing and advertising activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our services. We attempt to minimize the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose of our services. In all cases we will only disclose what is strictly necessary by law. We do not sell, rent or otherwise disclose your personal information to third parties for their marketing and advertising purposes without your consent. 

Infomation from Shopify merchants' customers

Our website is powered by Shopify and we are a Shopify's merchant. Shopify collect personal informations from merchant's customers.

What information does Shopify collect from merchants' customers and why?

When applicable, Shopify may collect the data of the merchants' customers and orders via  Shopify API.These data might include personal information such as name, address, phone number, email address and browser IP. Refer to Shopify's API Reference for the full list of customer and order. Shopify uses this information to provide the merchants with its Services; for example, to process and tag their customers based on their address, orders or account information.As part of its Services, Shopify collects the Pseudonymized identifier (in the form of a 64-bit integer) of each customer and order that the App process for each merchant.Shopify uses this information to keep track of how many customers or orders that it has processed for each merchant. Different plan tiers have different limits of how many customers and/orders a merchant can process.Shopify uses this information to ensure the quality and reliability of the Services by collecting when it was last processed and queued by the App.Shopify also uses this information to track which customers and orders have been redacted and excluded from processing.

When does Shopify collect this information?

Shopify collects the data of the merchant's customers and orders when the App retrieves the data from Shopify API each time the App is instructed to process the customer and/or order information. All personally identifiable information data are immediately destroyed at the completion of each processing task. The App processes a merchant's customers and/or orders in the following circumstances:

-when the merchant manually instructs the App to process the customers and/or orders in the store

-when a new customer and/or order is created in the store

-when an existing customer and/or order is updated

-when a reconciliation task is scheduled to run at specified intervals for each store to ensure that the tags in the store are updated

When and why does Shopify share this information with third parties?

Shopify never and do not share or distribute any merchants' customers' personal information, with third-parties for any purpose.

How long does Shopify keep hold of this information?

Shopify only keeps the data of the merchant's customers and orders when it is needed, which means for the duration of the processing task. The data are retrieved at the start of the processing and are destroyed immediately after each processing task are completed, except for the Pseudonymized identifier (in the form of a 64-bit integer) that is stored in order for the provide Services described in this section. The Pseudonymized identifier is stored as long as the merchant has Smart Tags installed. Once the merchant unstall Smart Tags, the  Pseudonymized identifier is flagged to be purged pursuant to Shopify standard purge process.

If you have any questions about your personal information or this policy, please contact us by email at

Last updated: July 2021